International Journal Of Empirical Research Methods

ISSN NO : 2995-6110

The International Journal of Empirical Research Methods is dedicated to promoting and advancing empirical research methodologies across various disciplines. This journal aims to provide a platform for researchers, scholars, educators, and practitioners to share insights, methodologies, and findings that contribute to the improvement of empirical research practices and the enhancement of evidence-based decision-making.

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A THEORETICAL PERSPECTIVE ON HOW DIGITALIZATION HAS EVOLVED ORGANIZATIONAL CULTURE

1 Department of Business Administration, Karachi University, Pakistan

Volume 1

Issue 1

Page: [1 - 8]

Published Online: 05 Oct 2023

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  • Abstract

    Through technology, the way of doing business has changed a lot, as automation is added in routine tasks and permitted work from home. It has also changed the culture of organizations. Digital technologies allow people to work from anywhere and keep them connected with the organization all the time. As a result, workers are expected to be available and responsive outside of traditional work hours. Digitalization has made it easier and more efficient for organizations to gather and analyzed data. Digital tools also make it easier for organizations to talk to their customers in a more personalized and focused way, which is another way that digitalization affects organizational culture. Thus, due to digitalization, the culture of the organization has changed a lot. It is thus, obligated for the organizations to keep updated on the challenges as well and bring necessary changes within the organization.

    Keywords: Digitalization, Organizational Culture, Automation, Technology

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  • References

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  • To cite this article

    Munzallin Munaf (2023). A THEORETICAL PERSPECTIVE ON HOW DIGITALIZATION HAS EVOLVED ORGANIZATIONAL CULTURE. International Journal of Empirical Research Methods, 1(1), 1 - 8. doi.org/10.59762/ijerm205275791120231005143839

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