Article Code: 1024923
Authors: Munaf, Munzallin
Title: A THEORETICAL PERSPECTIVE ON HOW DIGITALIZATION HAS EVOLVED ORGANIZATIONAL CULTURE
Journal: International Journal of Empirical Research Methods
Volume: 1
Year: 2023
Issue: 1
Article Number: 1024923
URL: https://guinnesspress.org/publication/journal/ijerm/1024923
ISSN: 2995-6110
Abstract: Through Technology, The Way Of Doing Business Has Changed A Lot, As Automation Is Added In Routine Tasks And Permitted Work From Home. It Has Also Changed The Culture Of Organizations. Digital Technologies Allow People To Work From Anywhere And Keep Them Connected With The Organization All The Time. As A Result, Workers Are Expected To Be Available And Responsive Outside Of Traditional Work Hours. Digitalization Has Made It Easier And More Efficient For Organizations To Gather And Analyzed Data. Digital Tools Also Make It Easier For Organizations To Talk To Their Customers In A More Personalized And Focused Way, Which Is Another Way That Digitalization Affects Organizational Culture. Thus, Due To Digitalization, The Culture Of The Organization Has Changed A Lot. It Is Thus, Obligated For The Organizations To Keep Updated On The Challenges As Well And Bring Necessary Changes Within The Organization.
DOI: 10.59762/ijerm205275791120231005143839