International Journal of Empirical Research Methods

ISSN NO : 2995-6110

The International Journal of Empirical Research Methods is dedicated to promoting and advancing empirical research methodologies across various disciplines. This journal aims to provide a platform for researchers, scholars, educators, and practitioners to share insights, methodologies, and findings that contribute to the improvement of empirical research practices and the enhancement of evidence-based decision-making.

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Linking The Coconut Farmers In The Philippines To Better Market Opportunities Through Community-Based Participatory Action Research

1 Capiz State University – Burias Campus,Philippines

Volume 1

Issue 1

Page: [67 - 67]

Published Online: November 3, 2023

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  • Abstract

    This Research Aimed To Empower Eight Selected Coconut Farmers B Ybuilding Aneconomically Sustainable And Resilient Community. Specificall , It Focused On: 1. Improve Coconut Farmers’ Economic Conditions Through Value-Added Coconut Products; 2. Link Them With Other Stakeholders For Producing And Commercializing Coconut Products; 3. Design The Sustainability Plan In Partnership With The Stakeholders. The Researcher Employed Each Content, Which Is (1) Needs And Support Assessment. (2) The Capacity-Building Activities On Training On Developing Entrepreneurial Skills Among Coconut Farmers Of Burias, Training On “Bukayo” Making, Business Model Canvas, And One-On-One Consultation, Entrepreneurial Mind Setting And Intro To Business Planning And Seminar-Workshop In Marketing. (3) Innovative Marketing Strategies; Establish A Presence On The Online Platform, Specifically Digital Marketing, By Creating A Facebook Page That Serves As A Platform In Which Their Coconut Food Products Bring A Better Income For Coconut Farmers. The Coconut 2.0 Research Initiated By The Researcher Positively Affected The Quality Of Coconut Farmers’ Lives, Thus Building A Sustainable And Resilient Community Of Coconut Farmers. A Memorandum Of Agreement Was Bound Between The Stakeholders And Coconut Farmers Based On The Sustainability Plan. These Documents Were Presented To The Coconut Farmers During The Turning-Over Activity Of The Research.

    Keywords: Digital Marketing Coconut Processing Business Model Partnership

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  • References

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