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Unveiling The Determinants Of Actual Use Among Google Drive Users: A Comprehensive Analysis

1 Marketing, Innovation & Technology, Department Of Business Administration, Politeknik Negeri Samarinda,,Indonesia   |   2 Victoria University Business School, Victoria University Melbourne,,Australia

Volume 2

Issue 1

Page: [1 - 15]

Published Online: March 5, 2024

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  • Abstract

    Purpose: This Study Aims To Examine And Demonstrate The Impact Of Perceived Security, Perceived Privacy, System Quality, And Utilitarian Motives On Users’ Actual Use Of Google Drive In Indonesia.
    Design/Methodology/Approach: This Study Focuses On Attitudes Toward Use And Trust As Mediating Variables In This Relationship. The Sample Consisted Of 115 Google Drive Users Who Had Completed The Questionnaire. A Quantitative Methodology Was Adopted, Utilizing Path Analysis With IBM SPSS Statistics 23 And Structural Equation Modeling (SEM) Using AMOS- 5. An Accidental Random Sampling Technique Was Employed, And The Questionnaire Was Distributed To 120 Google Drive Users In Indonesia.
    Findings: The Structural Model Results Indicate That Perceived Security And Privacy Influence Attitudes And Actual Use. The Relationship Between Attitudes Toward Use Significantly Affects The Actual Use Of Google Drive Among Users In Indonesia. Likewise, Perceived Security And Privacy Significantly Influence Usage Attitudes And Relationships With Actual Use.
    Practical Implications: The Current Research Is Valuable For Google Drive Users To Illustrate The Development Of A Relatively Secure Cloud-Based Google Drive.
    Originality/Value: To The Best Of Our Knowledge, The Current Study Is The First Academic Paper To Broaden Google Drive User Adoption By Examining The Determinants Of Usage Among Google Drive Users.

    Keywords: Google Drive Perceived Security Privacy Attitudes Actual Use Methodology

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  • References

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