RECENT EDUCATIONAL RESEARCH

ISSN NO : 2996-2366

The aim of the journal "Recent Educational Research" is to provide a platform for scholars, researchers, educators, and practitioners to disseminate high-quality, original research findings and innovative educational practices. The journal strives to advance the understanding of contemporary educational issues and contribute to the enhancement of teaching, learning, and educational policy development.

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The Reality Of Marketing In Arab University Libraries Using Social Media Platforms And Its Impact On Information Services From The Point Of View Of Faculty Members

1 Palestine Technical University- Kadoorie (PTUK) - Libraries And Information - Faculty Of Arts And Educational P.B. 7, Tulkarem,Palestine, State of

Volume 2

Issue 1

Page: [54 - 69]

Published Online: March 25, 2024

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  • Abstract

    The Study Aimed To Know The Reality Of Marketing In Arab University Libraries Using Social Media Platforms And Its Impact On Information Services From The Point Of View Of Faculty Members, And To Achieve The Objectives Of The Study Used A Descriptive Analytical Method, And The Study Tool Was A Questionnaire Divided Into Two Axes: (Marketing Axis And Information Services Axis), The Study Reached Several Results, The Most Important Of Which Was That The Reality Of Marketing In Arab University Libraries Is High From The Point Of View Of Faculty Members By (73.18%), It Was Also Found That The Level Of Information Services From The Point Of View Of Faculty Members Is High By (74.54%), One Of The Most Prominent Recommendations Of This Study Is That Marketing Through Social Media Platforms As The Best And Shortest Way To Provide Information Services.

    Keywords: Marketing In University Libraries University Libraries Social Media Platforms Information Services Faculty Members

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  • References

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