The International Journal of Empirical Research Methods is dedicated to promoting and advancing empirical research methodologies across various disciplines. This journal aims to provide a platform for researchers, scholars, educators, and practitioners to share insights, methodologies, and findings that contribute to the improvement of empirical research practices and the enhancement of evidence-based decision-making.
Volume 2
Issue 1
Page: [48 - 58]
Published Online: February 5, 2024
Keywords: Dynamic Relationship Augmented Reality Literature Empirical Studies AR Technology Marketing Strategies
Unveiling The Augmented Realm: Exploring The Dynamic Relationship Between Augmented Reality Technology And Consumer Engagement For Enhanced Purchase Behavior. JOURNAL OF BUSINESS LEADERSHIP AND MANAGEMENT, 2(1), 48-58. https://doi.org/10.59762/jblm845920462120240205151921
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